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Cuna de Platero goes to Fruit Logistica with digital transformation and sustainability as signs of identity
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Cuna de Platero will present at Fruit Attraction its commitment to digital transformation and 4.0 industry

– The company will start a new season in Huelva with a solid commitment to R + D + i and digital revolution in all its processes

– The model “Your Global Berry Partner” is consolidated offering berries all year round
-Sustainability continues to be the backbone of the company’s activity

Cuna de Platero has announced today the presentation at Fruit Attraction trade fair (23-25 ​​October, Madrid) of its commitment to digital transformation and 4.0 industry. This way, the general manager Mr. Juan Báñez, explained it during the congress “Innovation in the agricultural sector in Huelva” of AgroBank.

“The commitment to R & D & I has been introduced in all the links of the company, from the field to the warehouse, in elements such as autochthonous strawberry varieties or the technology applied in the production chain to be fully compatible with our natural environment “, Mr. Báñez explained.

The digital revolution comes to Cuna with 4.0 Industry, ” which we strongly support. In fact, it allows us to have processes that are” reliable, safe and consistent “. The modernization and digitalization of all processes “allow us to improve quality, optimize resources and improve energy efficiency”. In this digital transformation, Cuna de Platero supports “for collaborative robotics, because the sum of person and robot allows us to be more efficient, increase the offer of employment in the cooperative and have professional profiles qualified and prepared for this new digital environment “.

Under the slogan “We incorporate the latest to remain the first”, Cuna de Platero ” incorporates the intelligent industry, being able to adapt to the demands of its customers, with a more personalized service”. The visitor of Cuna de Platero in Fruit Attraction (Hall 9. Stand 9E05) will be able to know this new technological profile of the cooperative thanks to a virtual visit to its facilities where you will receive detailed information.

In addition, Cuna de Platero consolidates this season with the “Your Global Berry Partner” model, which allows it to offer fruit all year round to national and international clients. In addition, “we pay special attention to the field, where our company starts, showing the consumer our origin, farmer´s work, until fruit comes to them (” From our fields to you “).

Sustainability is still, as our general manager indicated, the main focus of Cuna de Platero, “in three aspects: economic, environmental and social”. On the one hand, “we maintain our turnover and create employment; on the other hand, we work in a respectful way with the environment; and, finally, we maintain the commitment with people and the social development of our environment”.


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