Cuna de Platero will present at a conference the business opportunities of Spanish berries, framed in the international Global Berry Congress, which will be held from March 19th to 21st in Rotterdam.
The sales manager of the company, Sergio Sainz, will be in charge of explaining to the participating professionals the challenges of the Spanish business, concentrated mainly in Huelva (with 95% of production), “sharing things already done by Cuna de Platero, supporting the digitalization and collaborative robotization of our processes”.
The conference is part of a group of talks in which the trends in the international business of berries are analyzed, “which must be on track, as we have been doing in Cuna de Platero for many campaigns, for the commitment to sustainability and care for the environment. We stress the nutritional values and healthy properties of our berries, because that is what the consumer demands”.
The Global Berry Congress is the specialized international forum “where we can analyze international markets, trends, new varieties, ideas for production and
marketing, sharing knowledge and experiences to move forward”, Sainz said. The Congress seeks to explore the trends of the industry, challenges and future of the berries.